This campaign was my first live client assignment within Humber College for a social media class. We were tasked with developing a campaign that increased awareness & consideration of Il Fornello while featuring their $12 dine-in pizza special. We were specifically designing this campaign for release on Instagram, Facebook, and any other platforms that would appeal to the target audience.

We were looking to target casual diners, families with young children, young patrons out with friends, & social groups who enjoy fun evenings out mid-week with friends, shared pizzas, and cocktails.

Our big idea was to use desirable aspects from the $12 dine-in pizza menu in order to appeal to the target audience. We did this by creating the campaignable phrase: “You Had Me At ______.” Our chosen social media platforms included Instagram, Facebook, and TikTok.

The images are select excerpts from this campaign.

Created by Emma Telizyn, & Surbhi Sharma.