This campaign was for a creative advertising class at Humber College. We were tasked with positioning Kodak in the insta-print camera world by using the Printomatic camera. Our goal was to establish Kodak’s Printomatic the go-to insta-print camera for its’ speed, quality, and character.

The target market for this campaign included young adults between the ages of 22 to 28 years old who have creative hobbies, and an appreciation for photography. 

In order to appeal to our creative audience, we wanted to communicate that the Kodak Printomatic is a worthy contender for capturing their most treasured memories… So, we came up with the big idea: “Instantly Kodak Worthy.” These designs were intended to be released through a series of mediums, including print posters, OOH (Out Of Home) posters, and social media.

Created by Emma Telizyn, Derek Schaller, & Vivian Chou.