This is a project created for a creative advertising course. We were tasked with selecting an airline and creating three pieces of media for them – two print media, and one experiential. I chose to select PLAY Airlines for their fun name and quirky branding. 

The big idea was wordplay, specifically puns, since the word ‘play’ can be used in so many creative ways. Below is the outcome of this project, featuring some of my favourite ‘play’ related puns. This campaign was intended for release via OOH (Out Of Home) transit posters, print magazine, and a shopping-mall based experiential.