This was a particularly special campaign, as the assignment was for creating an entirely new product and pitching it as if we were on Dragon’s Den… except, it was Humber’s Den and we were pitching to our professor. My team and I created the idea of an all new milk alternative made with beets, and decided to call it “Red Root.“

Our goal with this assignment was to present our product as something worth investing in by gathering supporting research to show that our milk alternative has a chance in the real world. From there, we were then tasked with creating some visuals in order to demonstrate its’ full potential. I have included the pitch deck that features critical information regarding the development of this campaign.

Created by Emma Telizyn, Justin Steen, Derek Schaller,& Ian Gaynor.